5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles.So how do you get personal branding working for you?Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success:1. Audit YourselfA quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated with yourself professionally. It will give you a chance to update all your profiles as well.Make sure all your profiles are connected so users can easily see the relationship. The idea here is that you are an extension of your business and all social profiles clearly indicate to the user who you are and what you’re about.When posting to your personal social media accounts, keep in mind your business goals and remember optics is key. When someone searches your name, what do they find? Remember anyone may repeat that search so if the results aren’t good you could lose a potentially warm lead.2. Set Goals

Being the face of your business can also lead to you being an influencer in your industry. But that doesn’t just happen automatically. You need to set targets for yourself. And not just in terms of the metrics of measuring success but in how you will achieve the higher standing in your industry that you’re after.Look at people already established in your niche. They may have a business profile but then on their own how are they presented? Successful personal branding should show their personal profile is aligned with the style of their business.Once you see what content has been effective and how often your peers have been successfully posting, you can estimate how often and what kind of materials you should post.Also pay attention to where they post and you’ll see what platforms have returned results for them. Then you’ll know where to focus your efforts.This element and the audit can be time consuming and confusing so don’t hesitate to reach out to social media experts if you require assistance.3. Create Your Social Media StrategyYou have your goals set and you know how often you want to post and how many new people you want to see your content.Now it’s time to incorporate the previous steps and develop a goal-based strategy aimed at realistic growth.Achieving your goals is a dynamic process where you will consistently evaluate your successes and refine your approach until you start seeing the results you want.Share other people’s content while promoting your own to establish yourself as an authority in your industry and not just a self promoter.There are various content aggregation tools available that will make it easier for you to find relevant content. And the bonus is you’ll get to read more about what you do!Alltop and POPURLS are some favourites but there are many more you can choose from.Try tools like Buffer or Hootsuite to help you schedule out your posts but remember to check in often for any engagement. The best thing you can do to establish yourself as an authority is to provide feedback and commentary on other users that shows you know what you’re talking about.By making it a conversation you are becoming an influencer. Other users will see that dialogue whether its tweets or comments and they’ll see your expertise in action.Each approach will vary but there should be consistent elements to any strategy such as choosing which platforms you are going to be able to log into on an ongoing basis and what kind of content is best suited to your industry.

4. Update Your ProfilesHaving a professional headshot is a great idea for your personal branding. If you don’t have that already make sure you get one and place it as your avatar on each social media profile – both personal and business profiles.Each platform’s profile should easily convey a connection to all others. Users should see consistency in both the visual elements and the content you’re posting.If you’re having trouble with the various images and sizes required, it’s quite easy to set up a free account with Canva, which has predefined image sizes for all platforms and is very user friendly.5. Hire a MentorIt never hurts to have a third party review your profiles. While asking friends for help may seem like a good idea, an experienced, professional personal branding mentor will know what has and hasn’t worked in the past.Look for someone who has helped others achieve a solid personal brand and reputation in their industry and contact them for assistance. But make sure they know this is about your social media presence so you get someone with relevant experience to your goals.

Are Inventory Financing Lenders and P O Factoring Solutions Your Best Business Financing Bet?

Your worst business nightmare has just come true – you got the order and contract! Now what though? How can Canadian business survive financing adversity when your firm is unable to traditionally finance large new orders and ongoing growth?

The answer is P O factoring and the ability to access inventory financing lenders when you need them! Let’s look at real world examples of how our clients achieve business financing success, getting the type of financing need to acquire new orders and the products to fulfill them.

Here’s your best solution – call your banker and let him know you need immediate bulge financing that quadruples your current financing requirements, because you have to satisfy new large orders. Ok… we’ll give you time to pick yourself up off the chair and stop laughing.

Seriously though…we all know that the majority of small and medium sized corporations in Canada can’t access the business credit they need to solve the dilemma of acquiring and financing inventory to fulfill customer demand.

So is all lost – definitely not. You can access purchase order financing through independent finance firms in Canada – you just need to get some assistance in navigating the minefield of whom, how, where, and when.

Large new orders challenge your ability to satisfy them based on how your company is financed. That’s why P O factoring is a probably solution. It’s a transaction solution that can be one time or ongoing, allowing you to finance purchase orders for large or sudden sales opportunities. Funds are used to finance the cost of buying or manufacturing inventory until you can generate product and invoice your clients.

Are inventory financing lenders the perfect solution for every firm. No financing ever is, but more often than not it will get you the cash flow and working capital you need.

P O factoring is a very stand alone and defined process. Let’s examine how it works and how you can take advantage of it.

The key aspects of such a financing are a clean defined purchase order from your customer who must be a credit worthy type customer. P O Factoring can be done with your Canadian customers, U.S. customers, or foreign customers.

PO financing has your supplier being paid in advance for the product you need. The inventory and receivable that comes out of that transaction are collateralized by the finance firm. When your invoice is generated the invoice is financed, thereby clearing the transaction. So you have essentially had your inventory paid for, billed your product, and when your customer pays, the transaction is closed.

P O factoring and inventory financing in Canada is a more expensive form of financing. You need to demonstrate that you have solid gross margins that will absorb an additional 2-3% per month of financing cost. If your cost structure allows you to do that and you have good marketable product and good orders you’re a perfect candidate for p o factoring from inventory financing lenders in Canada.

Don’t want to navigate that maze by yourself? Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you maximize the benefits of this growing and more popular business credit financing model.